Why teams are going serverless
Early-stage teams rarely have time to run clusters. Serverless functions and managed event buses let them ship features without patching nodes or tuning autoscalers, and they pay only for what actually runs.
For spiky, event-driven workloads such as webhooks, file processing, and notifications, the economics are hard to beat.
The trade-offs nobody puts in the pitch deck
Serverless isn't free of infrastructure; it hides it. Cold starts, execution limits, vendor-specific tooling, and distributed tracing across dozens of functions all become everyday concerns.
Long-running jobs, steady high-throughput APIs, and workloads that need fine-grained control still often belong on containers.
A pragmatic middle path
Most of the platforms we build are hybrid: a containerized core API with predictable load, surrounded by serverless functions for bursty, event-driven work. Infrastructure as code keeps both reproducible.
The goal isn't to end infrastructure; it's to spend engineering time only on the infrastructure that differentiates your product.
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